Top 10 Indian Upcoming Luxury Brands for the Elite

Vintage Vogue
6 min readOct 8, 2024

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Ah, luxury fashion in India — where tradition meets modernity, and your wardrobe could cost more than your last vacation. If you’re tired of the same old Sabyasachi and Manish Malhotra, and are ready to step into the realm of the avant-garde, then buckle up! We’re diving into the fabulous world of emerging Indian luxury fashion brands that are poised to make waves. These names might not be on everyone’s lips just yet, but trust us, they’ll soon be the talk of the town — and your closet!

1. Pankaj & Nidhi: The Colorful Visionaries

Brand Overview: Pankaj & Nidhi are the duo that brings a burst of color and creativity to Indian couture. With their playful prints and whimsical designs, they transform traditional silhouettes into vibrant masterpieces.

Why the Elites Love It: Perfect for the elite who dare to stand out, Pankaj & Nidhi’s creations are like a splash of paint on a blank canvas — unexpected and utterly delightful. Who needs a boring outfit when you can wear art?

Witty Insight: Wearing Pankaj & Nidhi is like strolling through a colorful art gallery, just be careful not to make too many friends; you don’t want them tagging along to your next fabulous soirée!

Link: Pankaj & Nidhi

2. Akaaro: The Minimalist Marvels

Brand Overview: Akaaro, founded by designer Gaurav Jai Gupta, is for the elite who appreciate the beauty of minimalism. Their designs focus on exquisite textiles and subtle details, marrying contemporary aesthetics with traditional craftsmanship.

Why the Elites Love It: For those who believe less is more, Akaaro’s pieces scream sophistication without trying too hard. Perfect for those “I just threw this on” moments, even though we know you spent hours selecting that perfect ensemble!

Witty Insight: Wearing Akaaro is like having your own secret fashion club — only the elite know about it, and trust us, the ‘cool kids’ will be asking where you found that stunning outfit.

Link: Akaaro

3. Chola: The Avant-Garde Alchemist

Brand Overview: Chola is a brand that pushes boundaries, founded by designer Sapna Bhavnani. The label is known for its edgy silhouettes and unique draping techniques, making it a favorite among those who dare to be different.

Why the Elites Love It: Chola’s creations allow you to channel your inner fashion rebel. Each piece tells a story, and wearing one will make you feel like you’re on the cutting edge of fashion — just don’t forget to practice your best “I woke up like this” pose!

Witty Insight: Wearing Chola is like being a part of an avant-garde art installation — everyone’s going to stare, and you’ll love every minute of it!

Link: Chola

4. Doodlage: The Sustainable Chic

Brand Overview: Doodlage is a beacon of sustainable fashion, founded by designer Kriti Tula. The brand specializes in upcycled fabrics and unique designs that are as stylish as they are eco-friendly.

Why the Elites Love It: For the environmentally conscious elite, Doodlage is like the ‘cool kid’ on the sustainability block. You can look fabulous while saving the planet — talk about a win-win!

Witty Insight: Wearing Doodlage is like telling the universe you care about Mother Earth while still rocking that fabulous dress. Plus, you’ll be the only one at the party with a story about how your outfit saved a landfill!

Link: Doodlage

5. Nihil: The Dark Horse of Fashion

Brand Overview: Nihil, designed by Nikhil Mehra, is a brand that dares to explore darker aesthetics in a sophisticated manner. The designs often include unconventional cuts and bold statements that cater to the non-conformist elite.

Why the Elites Love It: If your style mantra is “why blend in when you can stand out,” then Nihil’s pieces are your perfect match. You’ll have everyone asking, “Where did you get that?” while you smirk, knowing you’ve discovered the next big thing.

Witty Insight: Wearing Nihil is like being the dark knight of the fashion world — mysterious, stylish, and definitely the one everyone is curious about!

Link: Nihil

6. Label Ritu Kumar: The Heritage Modernist

Brand Overview: Label Ritu Kumar is the younger, cooler sibling of the legendary Ritu Kumar brand. It combines traditional Indian craftsmanship with a modern flair, appealing to the new-age elite who love their roots but aren’t afraid to experiment.

Why the Elites Love It: These pieces allow you to embrace your heritage while looking effortlessly chic. Who doesn’t want to look like a modern-day goddess draped in a contemporary take on traditional wear?

Witty Insight: Wearing Label Ritu Kumar is like walking into a family gathering where everyone else is in basics — you’ll be the stylish cousin everyone wishes they could borrow clothes from!

Link: Label Ritu Kumar

7. The Pot Plant: The Eclectic Curator

Brand Overview: The Pot Plant, by designer Tanya K, specializes in vibrant and eclectic designs that embrace the quirky side of life. Think bold prints, lively colors, and a healthy dose of fun.

Why the Elites Love It: For the elite who live life with a splash of color and a dash of fun, The Pot Plant’s designs are like wearing a party wherever you go. You’ll instantly brighten up any dull event — whether they like it or not!

Witty Insight: Wearing The Pot Plant is like carrying your own sunshine. Just make sure to wear shades — your outfits will be so bright, they might just blind your friends!

Link: The Pot Plant

8. Bodice: The Structural Visionary

Brand Overview: Bodice, created by designer Ruchika Sachdeva, is known for its structured silhouettes and innovative designs that play with the concept of deconstruction. It’s for the elite who are always on the lookout for that perfect, unique piece.

Why the Elites Love It: If you love modern aesthetics with a twist, Bodice is your brand. Each piece feels like it’s been made just for you, which is perfect for those “I am unique, just like everyone else” moments.

Witty Insight: Wearing Bodice is like playing dress-up in your own personal fashion show — just don’t forget to strut like you own the runway when you step out!

Link: Bodice

9. Siddhartha Tytler: The Glamour Guru

Brand Overview: Siddhartha Tytler’s designs are all about glitz and glam, tailored for those who love to be the center of attention. With intricate embellishments and bold designs, his pieces are made for the elite who love to shine.

Why the Elites Love It: If you want to sparkle more than the disco ball at a party, Siddhartha Tytler is your go-to. You’ll not only light up the room but also steal the spotlight while doing it!

Witty Insight: Wearing Siddhartha Tytler is like being wrapped in fairy lights — beautiful and slightly blinding. Just be careful; you might spark jealousy along with compliments!

Link: Siddhartha Tytler

10. Anita Dongre Grassroot: The Conscious Creator

Brand Overview: Anita Dongre’s Grassroot line focuses on ethical fashion and handcrafted pieces that empower rural artisans. Each piece tells a story and supports sustainable practices.

Why the Elites Love It: Wearing Grassroot is like being part of a movement, not just a fashion statement. You can flaunt your sense of style while supporting artisanal craftsmanship. It’s the ultimate luxury — feeling good while looking fabulous!

Witty Insight: Wearing Anita Dongre Grassroot is like having a personal connection to your outfit — each piece carries a story, and you’ll have plenty of conversations to start while looking fabulous!

Link: Anita Dongre Grassroot

Your New Style Squad Awaits

So there you have it, the hidden gems of Indian luxury fashion waiting to revolutionize your wardrobe! These brands not only offer stunning designs but also provide a sense of individuality that you won’t find in the mainstream.

As you step into the world of these emerging designers, remember: fashion is not just about clothing; it’s about expressing who you are. So go ahead, embrace the uniqueness, make those bold choices, and become the envy of your friends (or at least the ones who haven’t caught on yet)!

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Vintage Vogue
Vintage Vogue

Written by Vintage Vogue

Exploring lifestyle, luxury, and wellness through the timeless old money aesthetic. Let's redefine luxury and inspire elegance, one thoughtful choice at a time.

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